Celebrity Endorsements Do a Lot More Than Just Pursue You to Buy Things
Some celebrities prefer to represent specific brands and espouse the ideas of various entrepreneurs. Others have become successful entrepreneurs, to their own credit. With the continuing rise of marketing by influencers, there are opportunities galore to leverage celebrities as influential brand partners.
Celebrities are acutely aware that they are marketable. Many have created personal brands that keep them in the limelight, all the time. No matter how these celeb endorsements turn out, other brands learn great lessons about creating hype and branding using celebrity influence and power, and pursuing celebrity approaches to running their business. Experts help celebrities use their fame to size up and manage their brands and it’s products. This is a huge, untapped market where these celebrities from various industries can control brand images depending upon the brand they choose to work with, but they must know to leverage their drawing power.
A celebrated actor collaborates with Brisk Tea
He may as well be a seasoned actor, having starred in Black Panther, the highest grossing, record-breaking superhero film, but Michael B. Jordan works hard to pursue his dreams. He partnered with Brisk, the tea brand, to bring to you Hidden Hustle which showcases their commitment to enable aspiring artists to break into the mainstream. Besides producing and directing the series through his production company, Outlier Society, Michael stars in it as he gets ready for his Black Panther role. The objective showcased how a tea brand could support young creators while highlighting the struggle of passionate individuals doing things differently.
Purpose and Values Amplify Brand Engagement
When entering into a partnership with other brands, the brand itself, along with the celeb in question, must have strategic coordination. When selecting a brand to partner with, Jordan chooses one that aligns with his goals. Jordan prefers to define his work as he refuses to chase projects or money, as the work has to have meaning and fit into his blueprint. Brisk is a sponsor for Black Panther, and he got involved when they wanted to work on a project to support future creators.
Jordan focuses on the values associated to every brand campaign and considers the underlying message it conveys to future generations. His passion and heart is with the kids as he feels that they have to be and do better than all of us. He is passionate about leaving behind a legacy that lasts forever. That inspires him to take on projects, while handpicking the brands to partner with, like the Creators Class Program in association with Brisk. Supporting aspiring artists does mean something important to both the celeb and the brand, in this case.
The celebrities of today know that it’s just not about them but what they represent and stand for while adding value to the brand. They reflect on the needs and desires of the target audience. Some of the major celebrity endorsers know that they can could get the ball rolling and influence media perception about the brand, but ultimately he had to work like an entrepreneur and ramp up brand value. For Michael B. Jordan, it involved social causes, values and a legacy. The brands, it’s branding efforts, and the celebrities involved, are best practice models to be emulated if other celebrities can work together with branding experts.
Here’s All the Details of the Theranos and Elizabeth Holmes Criminal Case that You Need to Know
Elizabeth Holmes, of Theranos fame seems to have a super-deep voice, copying Steve Jobs’s style making black turtlenecks fashionable, getting a husky named Balto...June 18, 2019
These Frugal Stars Still Live on a Budget and We Should, Too!
Celebrities and business tycoons lead lavish lifestyles, travelling in private jets and yachts and we hear about stars facing bankruptcy after...June 17, 2019
Learning from the Stars: Celebrities Fess Up to the Worst Money Mistakes They Ever Made – Part I
Most people admire everything their favorite celebrity does and looks up to them with hope, inspiration, and at times, also for...June 14, 2019
Never Mistake Buying these Things Secondhand
Who doesn’t love a good bargain, right? There’s something about it that makes us feel accomplished no matter how small the...June 13, 2019
Jennifer Lawrence’s Home Cost her $8 Million. Care to Guess What Her Mortgage Will Be?
A plethora of movies like Joy, Silver Linings Playbook, The Hunger Games and so many more have earned actress Jennifer Lawrence instant recall...June 12, 2019
These ‘SNL’ Stars were Able to Land Huge Celebs who Guested on the Show
Saturday Night Live (SNL) is surely known for bringing umpteen laughs to viewers, but it’s also brought many stars together. From old-school SNL veterans...June 11, 2019
Here’s Why You Should Know What Prebiotic and Probiotics are
You can never be one up on the health and wellness trends as some new concept always crops up. Probiotics is...June 10, 2019
Celebrity Weddings You Didn’t Know Were Crazy Expensive
Weddings are expensive in themselves. Couples need to prepare an average of $35,000 just for their big day. That amount alone...June 6, 2019
The Best Outlet Mall Destinations in The US You Need To Visit Today
Ever since factories all over the US began selling their over-stocked goods, US outlet have thrived. And although ever since online...June 5, 2019