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This is How Brands Need to Use Celebrity Endorsors to Earn Huge Profits

Celebrity endorsements selling products is not a new idea in marketing.  While some brands do not subscribe to the theory of celebrity endorsements, the basic logic is simple. People idolize celebrities, and famous people when seen promoting a new product in advertisements, prompt adoring masses to buy that product, either directly or subliminally. As a brand, there are methods to fine-tune effective endorsements and their impact. Here’s a review of how brands use celebrities to boost sales:

Endorsements Ensure Sales and Loyalty


Celebrities Inspire Consumer Confidence


Targeting Endorsements Accurately


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