
We Bet You Didn’t Know How Profitable These Celebrity Fashion Lines Were – Part I

Celebrity-supported fashion lines certainly don’t have the best of reputations considering Heidi Montag’s critically doomed design attempt with Heidiwood or Lindsay Lohan’s brief deal with Emanuel Ungaro, instantly spring to mind, although the evergreen appeal of bringing onboard a well known celebrity, with a huge fan following, is just too tempting for brands to ignore and, at times, it does click and how! From fashion brands that were built up from scratch to brand/celebrity collaborative collections, here are the famous success stories of fashion-labels…
Jessica Simpson
Jessica Simpson is one of the most commercially successful brand name in fashion, even though her name may not ring a bell otherwise. Her company is the first ever celebrity owned clothing enterprise to rake in more than $1 billion in sales consecutively for eight years since 2010. The brand has a product range of 30 different categories and is being sold in all major department stores in America. The line only seems to be growing since its launch 12 years ago and has withstood the test of time, celebrity name notwithstanding.
Archive by Alexa for Marks & Spencer
Archive by Alexa was one of her best collection even though it wasn’t designer Alexa Chung’s first stint. Marks and Spencer’s brought in the style icon after she had worked at AG Jeans and Madewell to revive some of the archive pieces of the brand. On the launch day itself, about 20,000 pieces were sold – green trench coat and piecrust blouse being the big hits. She subsequently designed a second collection for them. She may not bring in a third collection, having now launched her own eponymous line. Will it bring as much success? Most likely.
Fenty by Puma
Named in 2014 as the creative director for womenswear at Puma, Rihanna designed her first ever ready-to-wear designer collection for the brand in 2016, showcasing her work at New York Fashion Week, and then heading to Paris to hit the ramp, the next season. Featuring elaborate themes and a bevy of supermodels, she was featured in the headlines regularly, but the cash sales numbers speak for themselves. The brand announced that profits jumped 92 % in 2017, which was partly due to the singer’s womenswear line, along with the deals signed with The Weekend, Kylie Jenner and Cara Delevingne, which hiked up the company’s profits. While helping to boost sales for the well-known brand, one of her designs was dubbed by Footwear News as the ‘Shoe of the Year’, making her the first woman be felicitated with this honor. With Fenty beauty performing so well in the cosmetics market, there is much more to come. For now, this unlikely partnership seems to have paid off very well for both parties involved.
Kate Moss for Topshop
In 2007, supermodel Kate Moss released her first ever collection for Topshop , a Britain-based high-street giant, an alliance that went on for 14 collections before ending in 2010, with a brief return in 2014. In a genre that was actually new; with a model brought on as designer and not just as a brand ambassador or a beautiful face or, the first season was regarded high risk. However, what fetched such instant success was her designs, which were closely patterned on Kate’s personal style along with the most iconic fashion moments she had had and people wanted to treasure a bit of it. While she has stepped away to focus on debuting her own agency, this iconic collection will go down in fashion history as a great collab.
Ivy Park
Beyonce commands a premium of about $1 million for each Instagram post thereby establishing her as the most valuable celebrity on social media. Her name itself has become synonymous with profit and it was no different when Ivy Park, her sportswear brand, was launched. Primarily created for Topshop, it has become one of the biggest labels of recent times and is being sold everywhere. The interest generated in the brand led to the crashing of Topshop’s website on the day of the launch and within a month it became the highest selling brand on Nordstrom (well ahead of market leaders like Estee Lauder). Its popularity led to it being named Instagram’s most successful brand in terms of number of visits. The low price, high quality clothing, backed by a loyal fanbase, translates into a huge potential for growth.
More inShopping
-
These Frugal Stars Still Live on a Budget and We Should, Too!
Celebrities and business tycoons lead lavish lifestyles, travelling in private jets and yachts and we hear about stars facing bankruptcy after...
January 18, 2023 -
What Is The Best Way To Learn A New Language?
We see this question asked a lot online, and we’ve also considered the question at some point. However, one thing we...
January 17, 2023 -
13 Celebrities Who Married Royalty Before Meghan Markle
The world is all agog at the fairytale-like romance and subsequent engagement of actress Meghan Markle to Prince Harry, soon to...
January 17, 2023 -
Answers to Some Questions about Business Loans
Despite constant advertisements from banks and other financial institutions, business loans are not at all easy to get. As a matter...
January 17, 2023 -
Not a Morning Person? Maybe You Should Consider Eating Something Else for Breakfast
Love them or hate them, mornings cannot be avoided. If you wake up naturally by 6 a.m., you have to tell us...
January 16, 2023 -
When Flying Commercial Just Won’t Do: Private Flights are the New First Class
How would you like flying to your favorite holiday destination on a private jet? How refreshing would it be to fly...
January 16, 2023 -
Learning from the Stars: Celebrities Fess Up to the Worst Money Mistakes They Ever Made – Part II
It is a known fact that celebs lead a very lavish life, spend exorbitantly and one would expect them to be...
January 16, 2023 -
Organic Shampoo is the Better Choice for Hair Care
The popularity of using organic shampoo is on the rise. Organic shampoo can help revive limp, dry, lifeless hair from the...
January 16, 2023 -
The Case for Consulting with Financial Advisers before Pursuing Financing
Many business owners and new business startups routinely consult with their financial advisers and accountants, as well as attorneys, before starting...
January 10, 2023
You must be logged in to post a comment Login